Why Thar ROXX is Worth the Wait: A Preview
For decades, Mahindra's Thar SUV has captured the hearts of off-roading enthusiasts in India. Known for its rugged capability and go-anywhere attitude, the Thar has built a loyal following among adventurers and thrill-seekers alike. Now, Mahindra is ready to take this iconic vehicle into an exciting new chapter with the launch of the Thar ROXX.
So why has the automotive world been buzzing with anticipation over this new vehicle? Let's look at what makes the Thar ROXX truly special.
A Five-Door Wonder Opens New Possibilities
The most prominent upgrade on the Thar ROXX is the addition of two extra doors, taking it from a three-door to a five-door layout. This small yet impactful change transforms the basic ergonomics of the vehicle.
Gone are the days of rear passengers awkwardly clambering over front seats to access the back row. With conventional rear doors on both sides, the Thar ROXX makes entering and exiting the cabin a breeze for all occupants.
The extended wheelbase vehicles also create noticeably more room inside. There is ample leg space even for tall adults in the second row, while narrower body pillars provide a feeling of openness throughout the cabin. For the first time ever, a Thar owner can comfortably carry their whole family or friend group along on off-road escapades.
Modern Styling Turns Heads
While instantly recognisable as a Thar at its core, the ROXX edition ushers in a more refined, contemporary look. The wide, upright grille with prominent Mahindra lettering makes an impactful first impression. Sleek LED headlamps and vertically stacked tail lights add to the modern flavour.
The exterior styling delicately balances paying homage to the original Thar while pushing the design language into an eye-catching new era. Expect admiring looks wherever you take it.
New Levels of Comfort Without Losing Toughness
Stepping inside the cabin reveals more surprises. Interiors have been significantly upgraded to balance ruggedness with increased luxury and technology. Vivid digital displays behind the steering wheel and within an expansive touchscreen keep drivers connected and informed. Premium materials like leather and faux wood inserts add warmth and visual flair throughout the cockpit.
At the same time, clever design choices like waterproof surfaces, sturdy switches and grab handles preserve the Thar ROXX’s adventurous spirit. The overall effect is a blend of comfort and capability beyond anything Mahindra has achieved before.
Performance to Conquer Every Terrain
With two engine options, you can be confident it will tackle even the most challenging landscapes with aplomb.
The 2.0-litre turbocharged petrol generates a stout 177 bhp, allowing the Thar ROXX to scamper up steep hills and bound over obstacles. Opt for the 2-litre diesel instead, and you will gain oodles of low-end torque, which is invaluable for crawling up inclines or navigating boulder fields at a walking pace while off-roading.
Both engines integrate modern technological advancements by Mahindra’s expert engineering team. Clever features like turbochargers, engine idle start/stop and brake energy regeneration all help optimise power and efficiency.
Paired with a new 6-speed automatic gearbox featuring a unique off-road setting, the overall driving experience behind the wheel of a Thar ROXX inspires confidence to traverse muddy trails and creek beds without breaking a sweat. Wherever your inner explorer wants to venture, this capable vehicle promises to get you there and back in comfort. Also, it would be great if you book your Test drive for an experience before buying.
Loaded With Safety Features
While barreling up a rocky pass at speed may quicken your pulse, it’s reassuring to know the Thar ROXX has your back regarding safety as well. Central pillars and body sills use high-strength steel to create a rigid cage that encloses and protects occupants.
You’ll also find an array of advanced assistive systems straight from premium Mahindra SUV offerings. These include tried-and-tested safety kits like six airbags, ABS brakes, electronic stability control, ISOFIX child seat mounts, and a 360-degree parking camera with guided lines.
Additionally, cutting-edge technology debuting on the Thar ROXX takes things up another notch. Driver assistance features like adaptive cruise control, lane keep assist, and blind spot monitoring make highway drives safer and less stressful over long distances. When venturing off-tarmac, systems like hill hold assist, downhill descent control, and brake lock differential maximise stability and control across dicey landscapes.
Thanks to this wealth of both passive and active safety systems, the Thar ROXX vaults ahead of any previous Thar iteration by leaps and bounds. You can tackle challenges on and off-road knowing Mahindra has done its work to secure a piece of mind.
Customisation Options for Personalisation
While the standard Thar ROXX already overflows with improvements over its namesake, don’t think the fun ends there. In fact, Mahindra has always understood the importance of allowing proud Thar owners to customise their vehicles to stand out from the crowd even more.
Whether you want to optimise rugged capability or simply add signature styling that reflects your personality, Mahindra dealerships will happily tailor options to match your vision.
The interior also presents possibilities like coloured seat covers and floor mats, metallic pedal covers, wood and carbon fibre trims, enriched audio systems, and more. Since no two Thar owners are precisely alike, customising yours into a creation all your own makes perfect sense.
The Bottom Line
In the end, whether you own a classic Thar or are considering taking the plunge with your first-ever purchase, one thing rings clear: the Thar ROXX ushers in an exciting modern chapter while still staying true to core Mahindra values. With head-turning style, flexible five-door practicality, mile-devouring road performance and terrain-taming capabilities, this new yet familiar SUV promises endless opportunities for adventure. Dare to push boundaries and discover horizons that once felt distant are suddenly within reach behind the wheel.
Your local Mahindra dealer eagerly awaits providing the opportunity to experience the exciting new Thar ROXX firsthand. After learning more about this exceptional vehicle's impressive blend of style, comfort, practicality and rugged off-road capability, the answer is clear - the Thar ROXX is truly in a league of its own. Visit your dealer today to unlock exhilarating new adventures behind the wheel. The keys to your next journey await!